NFT Artists are the future of the Africa’s creative economy

The Creative Economy Africa is the second-largest and second-most populous continent, with a population of 1.2 billion people. The creative economy is an essential part of any country’s economy and creativity can be found in many forms such as arts and crafts, performing arts, design and architecture, literature, music and movies.   Truth It is […]

How to Attract New Clients with Visual Marketing

You might have an amazing product, but if your customers can’t find you, then you’re just not going to get any sales. If you do have an online store, then people are able to find it by searching online. But what if the person browsing your website isn’t looking for what you sell? To solve […]

Branding: What Makes a Successful Brand?

Branding: What Makes a Successful Brand? “Every company has a brand. The question is, does it have a successful one?” In this article from entrepreneur and branding expert, Jonas Lamprell, he teaches you six principles for what makes a successful brand. Starting with the principle of finding your identity and developing your voice to show […]

5 Principles of Marketing that are Essential to Your Brand

There’s a lot of confusion about marketing, and people often confuse it with advertising. Marketing is not just an ad campaign, but rather a process that involves creating and delivering the right message to the right audience at the right time.   The Principles of Marketing It is necessary to understand the principles of marketing […]