We’ve all heard the term “experience design” but what does it really mean? Experience design can be broken down into two sub-categories: User Interface (UI) and User Experience (UX). UI, or front end, is what users see and interact with. UX, on the other hand, is how the user feels during their journey through an app or website.
What is Experience Design?
Experience design is the process of enhancing user engagement and satisfaction with a product or service by ensuring that its interface and functionality are appropriate for the needs of the people.
UI vs. UX
UI design is the process of determining what information a user needs to enter and how the information should be displayed. UX design is a process that determines how a user interacts with a website or application once they have discovered it.
The Evolution of Experience Design
Experience design has evolved rapidly over the past decade. It started as UI/UX, but has grown to include more disciplines, including content strategy, product management, and service design. Experience design draws on the expertise of user research, business strategy, interaction design, graphic design and marketing.
The Components of an Experience Design
Experience design is a term that defines the way a person perceives a product, service, or brand. It encompasses both the UI and UX. The UI, or User Interface is how you interact with something. This is what users see on their screens and how they use it. UX, or User Experience is everything about your experience with the product – from the moment you first heard of it to using it for the very first time.
These seven components are: usefulness, desirability, accessibility, credibility, findability, usability and value.
Why is This Important?
For the past couple years there has been a lot of discussion about experience design. Some people have said that it is just another buzzword, but others have said that it’s the most important thing in designing interfaces. This blog post will try to explain what experience design is and why it’s important.
The Future of Experience Design
Experience design is about making life easier by anticipating people’s needs and providing them with the information they need to make choices. It’s also about establishing a brand identity, communicating a message or selling a product.

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