Creative director and founder of lifestyle brand Fanm Djanm, Paola Mathé has teamed up with Nigerian-born, San Antonio-based Hip Hop artist S.O. for the visual project “Headwrap Diaries,” which will be her directorial debut and the first project in what Mathé describes as a way to celebrate the work of black creators.
For “Headwrap Diaries,” she enlisted a team of black women stylists, designers, make-up artists and more to bring the celebratory song to life visually.
“I wanted to show all types of beauty and strength. It was important for me to show different generations, skin tones, and afro hair texture in such a beautiful, natural way.”Mathé
She worked with costume and set designer Al Malonga who dressed models in clothes provided by Rosario Dawson and Abrima Erwiah’s sustainable fashion label Studio 189.
The music video features models Diandra Forrest, Tatiana Cooper, and Aluoch Catherine, as well as S.O.’s wife Sophia Otukpe—who is the inspiration behind the song—as well as their daughter Sade Rose.
“I wanted to write about my experience as a husband of a Black woman who wore headwraps, As I started writing it, I realized that the experiences I wrote about in the song were not only my wife’s but all women who wear headwraps.”S.O.