A journey into #FC6600 with Olalekan ‘Lexasville’ Asani

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WHO IS LEKASVILLE? 
Lekasville is a freelance graphics designing brand, solely managed by Olalekan Asani, we provides varieties of value creating/disbursing services to personal organizations, firms and a collection of industries. Services rendered include : Branding, Digital Artistry/painting and Social media marketing amongst others. In some cases Lekasville functions and operates as a brand consulting firm for startups and existing brands that do not know the next accurate step to take in terms of online digital representations, and also we generally function as an idea executing firm, as implied by our tagline (bringing great design ideas to completion) stipulates.
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DID YOU GET AN EDUCATON IN DESIGN? WHY BRAND DESIGN?
I had no formal education or any form of certification on Graphic designing/ Branding, but of course i had another form of education….Self Education. From years past i have been seeing businesses fail not just for the lack productivity but simply due to inadequate digital representation. Considering this, I’ve always wanted to be a value creator and not just a wealth accumulator in the digital world…Reason i focus mainly on just a few arms of graphic design, reason i chose brand design.
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WHAT IS YOUR DAILY ROUTINE WHEN WORKING?
I usually work From Monday- Thursday (8am-7pm), at times i work on Saturday too, not like the other days though.
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HOW DO YOU BREAK DOWN A BRIEF?
Receiving a new brief can be challenging, Evaluating it to see if it “correlates with what i currently know” is the first thing i do. Secondly, i make an action plan. Then i do some research in addition to the things i’m currently exposed to. Lastly i merge all i’ve got together.
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DO YOU HAVE AN IDEATION PROCESS IN COMING UP WITH A CONCEPT? 
Yes i do have an ideation process, when coming up with designs the first thing i do is a MENTAL COMPOSITION of what the design should look like, mostly when i’m able to do this i have done 70% of my job..saves my time a lot!
      Secondly, i go online to compare what i have in mind with similar design concepts that have been published, i save the ones i like as a picture format on my device. This has always helped me to deliver the best, and
Google has always been my very close associate too!
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WHAT TOOLS AND APPS DO YOU USE ON A DAILY BASIS?  
Mostly i use Coreldraw for my paintings, for retouching and manipulations and creation of mock ups i use Photoshop, and at times i use both for a single project.
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HOW DO YOU KEEP MOTIVATED? WHAT DRIVES YOU? 
The hunger to help solve a digital problem from my end is enough motivation for me…so i can say i’m value driven.
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ASIDE DESIGN, WHAT DO YOU DO IN YOUR FREE TIME? 
Mostly When i don’t design, i either watch movies, listen to audio messages, read amazing books and i listen to some good music!
SOCIAL MEDIA. A GIFT OR A CURSE? 
Well…Social Media has been a significant contributor to my career path, i met most of my clients online, developed relationships online. In addition to the aforementioned points i’m an addict of the media…but i have been built and developed by my addiction! Social media Absolutely is a gift to those who use it effectively.
WOULD YOU CONSIDER TAKING A MENTEE?
Being able to train people is one of the things that got me into developing myself as a graphics designer, i believe the chain is incomplete if not passed unto others.
WHAT ADVICE WILL YOU GIVE TO SOMEONE ASPIRING TO BE LIKE YOU OR ASPIRING TO DO WHAT YOU DO?
To this, i would tell them not to try to be like me, i believe so much in individual uniqueness, for those aspiring to do what i do? i’d tell them to “begin with the end in mind- Is it something you’d be proud of in years to come?  Does it give you the fulfillment you deserve? is it just about the money? If it’s just about the money then get ready to be frustrated! if it gives you the fulfillment you deserve then you’d be willing to do it even if you’re not rewarded physically for it, and i have never seen a poor value creator. At this point people would then place a real face value on you, you can then proceed to doing my kind of “Full time learning”- There should be a day you reward yourself with some additional knowledge of what you do only then will you be at the verge of significance and also at the top of your game. Thank You!!
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INSTAGRAM: @lekasville
BLOG :           bit.ly/lekasville
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