#EyeoftheYam for UrbanYamFest

Visual and The Lucid Company teamed up to create a one of a kind good festival that celebrated one of Nigeria’s favorite foods

Visual and The Lucid Company teamed up to create a one of a kind food festival that celebrated one of Nigeria’s favorite foods and sold it to a young audience. The Result: Urban Yam Fest.

The task was to come up with marketing campaign that not only brought awareness to the new event, but did so in a fresh way.