Marketing

Why Intuition is The Key to Building a Strong Brand

Brand recognition is the result of a combination of factors. There’s no magic formula, or single piece of the puzzle, that will guarantee brand equity. But in today’s crowded marketing landscape, intuition plays an essential role in building a strong brand. With so many brands fighting for visibility and opportunities to thrive virtually non-existent, it’s …

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5 Principles of Marketing that are Essential to Your Brand

There’s a lot of confusion about marketing, and people often confuse it with advertising. Marketing is not just an ad campaign, but rather a process that involves creating and delivering the right message to the right audience at the right time.   The Principles of Marketing It is necessary to understand the principles of marketing …

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