Dafe Oboro Tells the Lagos Hustle Story in Vivid Fashion Film ‘A Beautiful Struggle’

“With the explosion of young Nigerian designers and creatives in the global fashion industry, and Nigeria as a central point for major fashion trends and influence, it’s no surprise that this year’s theme for Vlisco&co focuses on the city of Lagos as a key fashion influence and center of the film,

Vlisco&co

A Beautiful Struggle is a vivid and sensitive coming-of-age conversation centered around the fashion and music space in Nigeria. The experimental film also doesn’t fail to incorporate English, Yoruba, and Pidgin amid the hustle and bustle of what it takes to make it in the city of Lagos.

Being made in collaboration with Vlisco&co; who has over the years lent to African creatives a platform to tell their unique stories while incorporating designs using the vibrant wax prints we all love.

With their latest collaboration, the brand tapped Nigerian filmmaker Dafe Oboro—the mind behind the fashion film A Beautiful Struggle featuring designs by Papa Oyeyemi and Abiola Olusola.

The film is a portrait showing what the Lagos hustle looks like and also the beauty in the midst of it all from Oboro’s perspective. We follow Smart Song—an aspiring musician hailing from a small-town—who lands in a psychedelic Lagos to follow his passion for music and being a star by any means necessary.

Watch The Film Here:

A Beautiful Struggle from Vlisco&co on Vimeo.

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