Creative activist, art director. photographer and stylist, Daniel Obasi’s style is unorthodox and sophisticated. The 23-year-old visual storyteller pushes the boundaries of afro-avant-garde designs and sexual identity through his work which includes short films such as ‘The Illegal Project’, ‘Embers of Bloom’, ‘An Alien in Town’ and ‘Udara’. He uses short films as a form of expression, exploring various topics that interest him and using the films as a platform to express his emotions and opinions. He is also strongly influenced by futurism, fantasy and androgyny which comes through in his body of work. Lagos Futurism is a photography series produced in collaboration with William Ukoh (styled by Daniel Obasi) which showcases a fashion-forward take on afro-futurism. He has expanded his story-telling and design skills to the music industry in the past few years and was responsible for styling in Major Lazer’s ‘All My Life’. He also designed the album cover for Odunsi (The Engine)’s debut album, rare’
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The Dynamics of Modern Design: The Principles and Characteristics You Need to Know
Read MoreWhen we think about the design world, our minds immediately go to images of people sketching on whiteboards or creating 3D models in digital software. Design is something that’s visual and comes from a person’s mind, so it makes sense that we keep seeing these
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Why Intuition is The Key to Building a Strong Brand
Read MoreBrand recognition is the result of a combination of factors. There’s no magic formula, or single piece of the puzzle, that will guarantee brand equity. But in today’s crowded marketing landscape, intuition plays an essential role in building a strong brand. With so many brands
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How to Get Ready for Web 3.0: What the Future of Online Marketing Looks Like
Read MoreWelcome to Web 3.0 — a world where artificial intelligence and chatbots are commonplace, and websites are no longer the primary medium for online marketing. As the Internet continues to evolve, companies that fail to keep up with these changes risk being left behind. How
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The Value of Strong Brands in a Competitive Market
Read MoreThe digital world is filled with brands that have gone from anonymity to household name. These fast-growing companies are proof of the power of a strong brand and how it can drive growth. In today’s marketplace, consumers are more brand-conscious than ever before. In fact,
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How TikTok Is Changing The World
Read MoreSocial media has become a significant part of our society. As of January 2019, there are 2.7 billion global social media users — that’s 62% of the world’s population and an increase of 25% in just three years. Social media has completely changed how people
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The Future of African Startups – 5 Key Points to Consider for Your Startup
Read MoreIn the last few years, we have seen an increasing number of African startups emerging and disrupting various industries. The growing digital economy, availability of affordable internet and mobile phone tariffs, coupled with cheaper online software development kits have all contributed to this upsurge in
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Communicative Design: Branding Ideas to Improve Customer Trust
Read MoreSocieties are more connected than ever, which has resulted in a greater number of customers and a higher demand for products. A recent report from McKinsey revealed that e-commerce sales will grow from $1.1 trillion in 2016 to $2 trillion by 2021. With the rise
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5 Trends That Will Change The Future of Branding
Read MoreBranding is an important part of any company’s marketing strategy, especially if you want to differentiate your business and stand out from the competition. The branding process involves creating a recognizable image for your business that you can market through different channels. A strong brand
