How More Design Could Mean Better UX
Most people think of design as what something looks like. But design is so much more than that – it’s how something works, too. And good design isn’t just about making things look pretty, it’s about making things work better.
That’s why we’re seeing a shift in the design world away from purely aesthetic considerations and towards a focus on how design can create better user experiences (UX). This shift is being driven by the growing popularity of apps and other digital products that require a good UX to be successful.
So what does this mean for the future of design? In this article, we take a look at how more design could mean better UX for everyone involved.
How More Design Could Mean Better UX
: The problem with too much minimalism: We’ve all seen it before – the site or app that is so stripped down and minimal that it’s hard to figure out how to use it. In the quest for good UX, many designers have adopted a minimalist approach, thinking that the less there is to look at, the easier it will be for users to navigate. But this isn’t always the case. In fact, sometimes too much minimalism can lead to a bad UX. Why? Because when there’s nothing to look at, users can’t figure out where to start. They’re left feeling lost and confused, and they’re likely to give up and go to a competitor’s site or app that is more user-friendly.
So what’s the solution? More design. That’s right, more design – not less. By adding more visual elements, designers can guide users through the UX and help them understand how to use the product. The benefits of more design: More design doesn’t just mean better UX, it also has several other benefits. For one thing, more design can lead to more brand engagement. By incorporating more elements of your brand’s visual identity into the design, you can create a more consistent and cohesive experience for users. This, in turn, can help users form a stronger connection with your brand. More design can also help you communicate your brand’s message more effectively. Imagine you’re a clothing company that’s trying to communicate a message of fun and whimsy.
If your website is stripped down and minimalist, that message is going to get lost. But if your website is full of bright colours and playful fonts, that message will come across as loud and clear. More design can also lead to more conversions. Studies have shown that users are more likely to convert to a visually appealing website. So if you’re looking to increase conversions, adding more design to your site is a good place to start. How to implement more design without overdoing it: One of the challenges of adding more design to your site or app is doing it in a way that doesn’t overcrowd the UX.
Here are a few tips for adding more design without going overboard:
1. Start with the basics. When you’re first starting out, it’s important to keep things simple. That means sticking to a few basic design elements and avoiding anything that is too complicated or busy.
2. Get feedback. Before you start adding more design elements, it’s important to get feedback from users. See how they react to the existing design and take note of any areas where they seem to struggle. This will help you determine which areas need more design and which areas can stay the same.
3. Test, test, test. Once you’ve made changes to the design, it’s important to test how those changes impact the UX. Try running a quick A/B test to see how different design elements impact user behavior. This will help you fine-tune the design and make sure that you’re not making any mistakes that could impact the UX.
: More design doesn’t just mean better UX, it also has a number of other benefits. So if you’re looking to create a more engaging, effective, and visually appealing website or app, don’t be afraid to add more design. Just make sure that you’re doing it in a way that doesn’t overcrowd the UX.