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More of the “More than Ink and Locs” Campaign with Jumoke Tychus and Ade Balogun

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Chidera Mouka’s “More than Ink and Locs” fights societal prejudices against appearance
Jumoke Tychus for MoreThanInkAndLocs

July 18, 2019

Tattoos, locks and piercings in Nigeria are sometimes regarded at best as a sign of non-conformism, hostile, at worst associated with criminal behavior. A new campaign, #MORETHANINKANDLOCS, increases awareness about the risks of normalized beauty to combat prejudices and stereotypes.

Here’s a trailer and a few stories from the series

Ade Balogun

The fourth episode of #MORETHANINKANDLOCS features Ade Balogun. Ade Balogun is a loctician, an architect and a hustler. 10 years ago while practicing as an architect, Ade decided to lock her hair mostly due to the convenience of not having to worry about making her hair. For Ade, people see her dreads as beautiful and want to have hair like hers, so she has dedicated herself to making this a reality through her loc salon ”Locitude Studio.” Addressing how Nigerians have created a false standard for beauty she says; “The impression we should try to correct should be, “why are African women obsessed with wearing other people’s hair? Why are we the only race on this planet that feel the need to put someone else’s hair on our head to feel beautiful”.

Ade is an “absolutely fantastic person” and you have to look beyond her dreadlocks to see her for who she really is. Ade is #MORETHANINKANDLOCS and this video tells us why.

Jumoke Tychus

The second episode of #MORETHANINKANDLOCS feataures Amanda Iheme. Amanda is a psychotherapist at Ndidi Health and an architectural photographer.

Jumoke’s decision to lock her hair was due to the bad effects of hair relaxers on her hair while growing up. Jumoke notes that having locs is much simpler in terms of lifestyle, and if “you want to change your lifestyle from complicated to simple,” you should consider locking your hair. From being slapped in a bus because of her hair, this is what she has to say about the negative reactions of the Nigerian society to dreadlocks.”Everybody keeps saying locs is not our culture. What exactly is our culture? We have been adopting different cultures. If we leave our hair to grow, it turns into locs and there is nothing dreadful about it.”

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