More of the “More than Ink and Locs” Campaign with Jumoke Tychus and Ade Balogun

Tattoos, locks and piercings in Nigeria are sometimes regarded at best as a sign of non-conformism, hostile, at worst associated with criminal behavior. A new campaign, #MORETHANINKANDLOCS, increases awareness about the risks of normalized beauty to combat prejudices and stereotypes.

Here’s a trailer and a few stories from the series

Ade Balogun

The fourth episode of #MORETHANINKANDLOCS features Ade Balogun. Ade Balogun is a loctician, an architect and a hustler. 10 years ago while practicing as an architect, Ade decided to lock her hair mostly due to the convenience of not having to worry about making her hair. For Ade, people see her dreads as beautiful and want to have hair like hers, so she has dedicated herself to making this a reality through her loc salon ”Locitude Studio.” Addressing how Nigerians have created a false standard for beauty she says; “The impression we should try to correct should be, “why are African women obsessed with wearing other people’s hair? Why are we the only race on this planet that feel the need to put someone else’s hair on our head to feel beautiful”.

Ade is an “absolutely fantastic person” and you have to look beyond her dreadlocks to see her for who she really is. Ade is #MORETHANINKANDLOCS and this video tells us why.

Jumoke Tychus

The second episode of #MORETHANINKANDLOCS feataures Amanda Iheme. Amanda is a psychotherapist at Ndidi Health and an architectural photographer.

Jumoke’s decision to lock her hair was due to the bad effects of hair relaxers on her hair while growing up. Jumoke notes that having locs is much simpler in terms of lifestyle, and if “you want to change your lifestyle from complicated to simple,” you should consider locking your hair. From being slapped in a bus because of her hair, this is what she has to say about the negative reactions of the Nigerian society to dreadlocks.”Everybody keeps saying locs is not our culture. What exactly is our culture? We have been adopting different cultures. If we leave our hair to grow, it turns into locs and there is nothing dreadful about it.”

– END –
The Dynamics of Modern Design: The Principles and Characteristics You Need to Know
The Dynamics of Modern Design: The Principles and Characteristics You Need to Know

The Dynamics of Modern Design: The Principles and Characteristics You Need to Know

visualhq June 27, 2022 Design Startups Web 3 0

When we think about the design world, our minds immediately go to images of people sketching on whiteboards or creating 3D models in digital software. Design is something that’s visual and comes from a person’s mind, so it makes sense that we keep seeing these

Read More
Why Intuition is The Key to Building a Strong Brand
Why Intuition is The Key to Building a Strong Brand

Why Intuition is The Key to Building a Strong Brand

visualhq June 27, 2022 Branding Marketing 0

Brand recognition is the result of a combination of factors. There’s no magic formula, or single piece of the puzzle, that will guarantee brand equity. But in today’s crowded marketing landscape, intuition plays an essential role in building a strong brand. With so many brands

Read More
How to Get Ready for Web 3.0: What the Future of Online Marketing Looks Like
How to Get Ready for Web 3.0: What the Future of Online Marketing Looks Like

How to Get Ready for Web 3.0: What the Future of Online Marketing Looks Like

visualhq June 27, 2022 Branding 0

Welcome to Web 3.0 — a world where artificial intelligence and chatbots are commonplace, and websites are no longer the primary medium for online marketing. As the Internet continues to evolve, companies that fail to keep up with these changes risk being left behind. How

Read More
The Value of Strong Brands in a Competitive Market
The Value of Strong Brands in a Competitive Market

The Value of Strong Brands in a Competitive Market

visualhq June 27, 2022 Branding 0

The digital world is filled with brands that have gone from anonymity to household name. These fast-growing companies are proof of the power of a strong brand and how it can drive growth. In today’s marketplace, consumers are more brand-conscious than ever before. In fact,

Read More
How TikTok Is Changing The World
How TikTok Is Changing The World

How TikTok Is Changing The World

visualhq June 27, 2022 Branding Creative Culture 0

Social media has become a significant part of our society. As of January 2019, there are 2.7 billion global social media users — that’s 62% of the world’s population and an increase of 25% in just three years. Social media has completely changed how people

Read More
The Future of African Startups – 5 Key Points to Consider for Your Startup
The Future of African Startups – 5 Key Points to Consider for Your Startup

The Future of African Startups – 5 Key Points to Consider for Your Startup

visualhq June 27, 2022 Startups 0

In the last few years, we have seen an increasing number of African startups emerging and disrupting various industries. The growing digital economy, availability of affordable internet and mobile phone tariffs, coupled with cheaper online software development kits have all contributed to this upsurge in

Read More
Communicative Design: Branding Ideas to Improve Customer Trust
Communicative Design: Branding Ideas to Improve Customer Trust

Communicative Design: Branding Ideas to Improve Customer Trust

visualhq June 27, 2022 Uncategorized 0

Societies are more connected than ever, which has resulted in a greater number of customers and a higher demand for products. A recent report from McKinsey revealed that e-commerce sales will grow from $1.1 trillion in 2016 to $2 trillion by 2021. With the rise

Read More
5 Trends That Will Change The Future of Branding
5 Trends That Will Change The Future of Branding

5 Trends That Will Change The Future of Branding

visualhq June 27, 2022 Uncategorized 0

Branding is an important part of any company’s marketing strategy, especially if you want to differentiate your business and stand out from the competition. The branding process involves creating a recognizable image for your business that you can market through different channels. A strong brand

Read More

Filter Options

Browse by

Categories

Price