Nigerian designer Kenneth Ize among LVMH Prize finalists

Share on facebook
Share on google
Share on twitter
Share on linkedin

“Diversity and Richness were mostly noticed for the sixth edition of the LVMH Prize this year. From the array of designs presented by several talented designers present. This Made it very difficult for the 63 experts to make their decision” noted Delphine Arnault on the LVMH Prize.

Last week on Wednesday the 27th of March history was made yet again, LVMH announced the names of the designers selected for the shortlist for the LVMH Prize 2019 for fashion designers.

This is the most diverse group since the prize was founded 6 years ago.

The young Fashion Designers’ competition is open to designers from every country who have produced at least two collections and who are under 40 – the LVMH prize was founded to help young designers develop their creative work by giving them a grant of €300,000 (approx. R4.9) and a personalized technical and financial support from the Group for a 12-month period following the LVMH Prize award. This support covers all the areas of expertise that are critical to a young fashion brand such as, intellectual property, sourcing, production and distribution, image as well as advertising, marketing.

The continent’s fashion industry is struggling to sustain itself and that designers have difficulties in creating a lucrative retail business beyond African Fashion Weeks. A programme like this is perfect! It is a way to help change the lives of designers globally and help them establish not only a brand but a strong one of that.

South Africa’s Thebe Magugu and Nigerian designer Kenneth Ize are among the eight finalists competing for the grand prize.

They are selected from among 20 semi-finalists by no fewer than 63 international experts from the world of fashion, including Emmanuelle Alt, Editor-in-Chief of Vogue Paris, supermodel Naomi Campbell, influencer and businesswoman Chiara Ferragni, entrepreneur and model Karlie Kloss, makeup artist Pat McGrath, and Director Loïc Prigent, just to name a few, basically the best of the best in the industry.

Do you know how amazing this is? Is it even possible to be this proud of two people you don’t know? I was not kidding when I said that 2019 was OUR YEAR. We are claiming it! Every month I am seeing us excel and progress in this field that we call fashion.

The historic lack of African representation within the competition and inside other Western design institutions is solely due to the fact that people cannot see past the Ankara prints that have come to define the African fashion industry – people are ignorant enough to think that that is all we have to offer as a continent, little do they know of the talent that surrounds us that is just waiting to be discovered.

Our people are talented and they deserve global recognition which is why I will not rest until the western world appreciates African fashion for the beauty that it is! This is why the oversight of the diversity of African fashion has made Thebe and Kenneth’s nominations even more special.

This shows that the fashion industry is now paying attention, this is our opportunity to shift the narrative of African design. IT IS OUR TIME TO SHINE!

Share on facebook
Share on google
Share on twitter
Share on linkedin

Leave a Reply

This error message is only visible to WordPress admins

Warning: The account for needs to be reconnected.
Due to Instagram platform changes on March 2, 2020, this Instagram account needs to be reconnected to allow the feed to continue updating. Reconnect on plugin Settings page

Error: API requests are being delayed for this account. New posts will not be retrieved.

There may be an issue with the Instagram access token that you are using. Your server might also be unable to connect to Instagram at this time.

Error: admin-ajax.php test was not successful. Some features may not be available.

Please visit this page to troubleshoot.

Recent Posts

We celebrate African creatives, their voices and experiences. 

Follow Us

Sign up for our Newsletter

Subscribe to our Newsletter

Receive the most exciting and inspirational news on art, photography and film in our newsletters.

By Subscribing, you agree to our Terms of Use and Privacy Policy.