PITH – The Nigerian Brand Documenting Millennial Experience

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Nigerian Adedayo Laketu and Cosmos Ojemen are documenting the essence of Millennial experience in Nigeria with their brand PITH. The brand, which is an up and coming dual-sex brand, was founded in 2016.

While PITH uses fashion to describe and explain lifestyle of every form, with each capsule collection, or Dilly, aiming to act as a snapshot of contemporary culture and represents a chapter in a longer story, the tale of modern Nigeria. This time, the dual-sex brand is documenting the Millennial experience in Nigeria.

”We’re talking about what we’re seeing around us and how we want to explore it, We’re scriptwriters, writing as we go, and we hope to show people what it is to be African.”


Being centered on culture, Pith can be agile in reflecting society back at itself. The duo believes that collections are not limited by seasons or trends and instead interact with people by sparking fresh perspectives.

Watch Snippets Of Their Short Film ‘Skateboarding Rules!’ Below

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