ABOUT
VisualHQ approached the task of creating a brand identity for Ernest Akinlola with meticulous care, beginning with extensive research into the motivational speaking and leadership space. We conducted multiple meetings with Ernest to understand his values and the message he wants to send to his audience. With this knowledge, we created a brand identity that is centered around three pillars – relevance, differentiation, and knowledge – all of which represent Ernest’s work and philosophy. We chose a muted color palette, which added a sense of sophistication and elegance. The final output is a brand identity that represents Ernest’s values and offers his audience a sense of sophistication, elegance, and reliability.
The team started by conducting a comprehensive research and analysis of the Group’s existing communication and marketing material, brand campaigns and design consulting. This was followed by a series of workshops with the Group’s stakeholders to identify and understand their communication needs. The team was then able to develop a comprehensive communication and design strategy that was tailored to the Group’s value proposition. The strategy included the creation of internal and external communication marketing material, brand campaigns, design consulting and social media engagement.
“VisualHQ has exceeded my expectations with their creativity, attention to detail, and ability to reflect my values in the brand identity. Their work has elevated my message to the audience, and I am delighted with the outcome of this collaboration.”
VisualHQ’s collaboration with Ernest Akinlola led to the creation of a brand identity that perfectly captures his values and message. The brand identity reflects the sophistication and elegance that Ernest’s audience expects from his work, while also highlighting his values of determination, integration, originality, centrism, and adoptability. The muted color palette and the choice of brand pillars provide the audience with a sense of relevance, differentiation, and knowledge.
