The Problem:
The Afrindependent Institute, a burgeoning think tank focused on ethical and intellectual frameworks for African societies, lacked a strong online presence and brand identity. Their mission to advocate for just, prosperous, and peaceful African societies through the promotion of free markets and trade needed a more impactful and accessible platform.
About the Project:
VisualHQ was enlisted to develop a website and brand identity for The Afrindependent Institute. The project aimed to create a digital space that not only represented the Institute’s vision and mission but also made their research and educational resources widely accessible to a global audience.
Deliverables:
- Website Design: A comprehensive website that serves as a hub for the Institute’s research, publications, and educational materials. The design prioritizes user experience, making it easy for visitors to navigate, engage with content, and understand the Institute’s goals.
- Brand Identity: Development of a cohesive brand identity that encapsulates the Institute’s vision of a just and prosperous Africa. This includes creating a logo, color scheme, and visual elements that resonate with the Institute’s focus on intellectual rigor and African heritage.
Success Metric in Numbers:
- A 40% increase in web traffic, indicating greater engagement with the Institute’s work and resources.
