Itanna, led by Honeywell Group, focuses on accelerating, investing in, and mentoring businesses to ignite enterprise. They offer an accelerator program to prepare cohort companies for market success, providing expert insight, product testing for market fit, and investment support. Itanna also has a direct investment scheme for standout companies ready to scale. Their mission is to nurture the next generation of Nigerian and African businesses through innovation and support, offering mentorship and access to Honeywell Group’s networks.
VisualHQ’s Approach: VisualHQ embarked on a comprehensive revamp of Itanna’s social media platforms, enhancing the overall look and feel to align with the company’s dynamic and innovative spirit. We introduced a new tone and style in internal communication materials, aiming to foster a more connected and informed internal community. Additionally, engaging promotional videos were produced to showcase the benefits and features of Itanna’s WorkHub, an integral part of their business offering.
Success Metric Outcome: The overhaul led to a more cohesive and attractive online brand image, resulting in increased social media engagement and follower growth. Internally, the updated communication approach improved information dissemination and team alignment. The promotional videos effectively highlighted the advantages of Itanna’s WorkHub, contributing to a heightened interest and awareness among potential users and partners.