We were called in by SOC to see how to improve the NGO's User Experience

The Problem

How can we create an effective online presence to help Save Our Children achieve their mission of protecting children's rights and preventing child exploitation?

The Problem, an NGO dedicated to child welfare, faced challenges with their online presence. Their existing website was outdated and not effectively engaging visitors, resulting in low donations and limited awareness of their cause. The lack of a seamless donation platform and merchandising store further hindered their fundraising efforts.


VisualHQ was approached to undertake a comprehensive redesign of’s website. The focus was on creating a user-friendly and emotionally compelling online platform that would encourage visitor engagement and support. The redesign included integrating a streamlined donation platform, developing an online merch store, and revamping the brand identity to better reflect the NGO’s mission and values.


  1. Website Redesign: A modern, intuitive website that enhances user experience and showcases the NGO’s impact.
  2. Donation Platform: An integrated, secure, and easy-to-use donation system to facilitate and encourage online giving.
  3. Merch Store: An online store selling branded merchandise, with proceeds supporting the NGO’s initiatives.
  4. Brand Identity: A refreshed brand identity that resonates with the NGO’s mission and appeals to a broader audience.

Success Metric in Numbers:

  • A 50% increase in monthly donations within three months post-launch of the redesigned website.
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