The Problem
www.saveourchildren.org, an NGO dedicated to child welfare, faced challenges with their online presence. Their existing website was outdated and not effectively engaging visitors, resulting in low donations and limited awareness of their cause. The lack of a seamless donation platform and merchandising store further hindered their fundraising efforts.
About
VisualHQ was approached to undertake a comprehensive redesign of www.saveourchildren.org’s website. The focus was on creating a user-friendly and emotionally compelling online platform that would encourage visitor engagement and support. The redesign included integrating a streamlined donation platform, developing an online merch store, and revamping the brand identity to better reflect the NGO’s mission and values.
Deliverables:
- Website Redesign: A modern, intuitive website that enhances user experience and showcases the NGO’s impact.
- Donation Platform: An integrated, secure, and easy-to-use donation system to facilitate and encourage online giving.
- Merch Store: An online store selling branded merchandise, with proceeds supporting the NGO’s initiatives.
- Brand Identity: A refreshed brand identity that resonates with the NGO’s mission and appeals to a broader audience.
Success Metric in Numbers:
- A 50% increase in monthly donations within three months post-launch of the redesigned website.
