The Problem:
Visual.Africa, an influential publication covering tech, innovation, startups, and entrepreneurship in Nigeria and Sub-Saharan Africa, was struggling with brand identity and online presence. Their content, though rich and diverse, was not reaching its full potential audience due to a lack of cohesive branding and an outdated website design. This limited their influence and engagement within the tech and startup communities.
About the Project:
VisualHQ was tasked with revamping Visual.Africa’s overall brand identity, marketing strategy, and website design. The project aimed to create a brand image that resonated with the dynamic and innovative spirit of African tech and startup scenes. The website redesign focused on enhancing user experience, incorporating modern design trends, and improving content accessibility to better showcase Visual.Africa’s extensive range of articles, guidebooks, product reviews, and podcasts.
Deliverables:
- Identity: Development of a new brand identity, including a logo and visual language that reflects Visual.Africa’s focus on tech and innovation in Africa.
- Marketing: Crafting a marketing strategy that leverages social media, SEO, and partnerships to increase brand visibility and audience engagement.
- Website Design: Creating a user-friendly, visually appealing, and responsive website with improved navigation and content layout to enhance reader experience and content discoverability.
Success Metric in Numbers:
- A 60% increase in monthly website visitors within six months post-rebranding.
