Rahima Gambo’s 2015 multimedia project, ‘Education is Forbidden’ documents the impact of insurgency in the north east of Nigeria. Photographer and visual artist Rahima Gambo gives an insider view into social issues around her as she reveals the hidden layers that aren’t usually expressed in media. Gambo’s work has been widely acknowledged and she emerged winner of the Fourth Ward books and photobook award in the 2017. She has had a number of years of professional experience in photography and visual arts. Her academic background is in Journalism, Development Studies and Gender and Social Policy. This background has obviously influenced her storytelling style with visual stories documenting the environment, histories and freedom of local people. Rahima has shown that women’s involvement and participation in the media is vital in telling the world’s story. She is quite involved in supporting this societal need as the co- founder of the International Women’s Media Foundation.
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The Dynamics of Modern Design: The Principles and Characteristics You Need to Know
When we think about the design world, our minds immediately go to images of people sketching on whiteboards or creating 3D models in digital software. Design is something that’s visual and comes from a person’s mind, so it makes sense that we keep seeing these
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Why Intuition is The Key to Building a Strong Brand
Brand recognition is the result of a combination of factors. There’s no magic formula, or single piece of the puzzle, that will guarantee brand equity. But in today’s crowded marketing landscape, intuition plays an essential role in building a strong brand. With so many brands
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How to Get Ready for Web 3.0: What the Future of Online Marketing Looks Like
Welcome to Web 3.0 — a world where artificial intelligence and chatbots are commonplace, and websites are no longer the primary medium for online marketing. As the Internet continues to evolve, companies that fail to keep up with these changes risk being left behind. How
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The Value of Strong Brands in a Competitive Market
The digital world is filled with brands that have gone from anonymity to household name. These fast-growing companies are proof of the power of a strong brand and how it can drive growth. In today’s marketplace, consumers are more brand-conscious than ever before. In fact,
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How TikTok Is Changing The World
Social media has become a significant part of our society. As of January 2019, there are 2.7 billion global social media users — that’s 62% of the world’s population and an increase of 25% in just three years. Social media has completely changed how people
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The Future of African Startups – 5 Key Points to Consider for Your Startup
In the last few years, we have seen an increasing number of African startups emerging and disrupting various industries. The growing digital economy, availability of affordable internet and mobile phone tariffs, coupled with cheaper online software development kits have all contributed to this upsurge in
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Communicative Design: Branding Ideas to Improve Customer Trust
Societies are more connected than ever, which has resulted in a greater number of customers and a higher demand for products. A recent report from McKinsey revealed that e-commerce sales will grow from $1.1 trillion in 2016 to $2 trillion by 2021. With the rise
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5 Trends That Will Change The Future of Branding
Branding is an important part of any company’s marketing strategy, especially if you want to differentiate your business and stand out from the competition. The branding process involves creating a recognizable image for your business that you can market through different channels. A strong brand