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‘She Did That’ – Netflix Pilot Documentary On Black Women CEOs

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Netflix She Did That

March 6, 2020

Netflix She Did That
Netflix Documentary – She Did That

In celebration of this year’s International Women’s Day, themed Generation Equality, Netflix has premiered a new documentary starring black women CEOs and entrepreneurs. 

She Did That was created by filmmaker and blogger Renae L. Bluitt, marking her first cinematic project, and as a digital content creator and PR consultant

The film juxtaposes better representation of black female entrepreneurs in the media, featuring four black women telling stories around their journeys, and how they face issues such as the funding gap for women of color.

As the fastest group of entrepreneurs in this country, [Black women] are literally turning water into wine in spite of the many obstacles we face on our entrepreneurial journeys. This film was created to let the world know what it really takes to be a successful Black woman entrepreneur in this world. Platforms like social media only show us the results and the highlights, but “She Did That” pulls back the curtain to reveal how and why we do it,” 


Bluitt says the #BlackGirlMagic movement inspired her, and so she focused on highlighting the perseverance and determination of Lisa Price, the founder of hair care brand, Carol’s Daughter; Melissa Butler, the founder of beauty brand The Lip Bar; Tonya Rapley, the founder of My Fab Finance; and Luvvie Ajayi, a New York Times best-selling author, speaker, and digital strategist.

The entire camera crew of Black women as well as production staff, assistants, and researchers for filming locations were all black women. It took two years of filming and afterward, it was premiered at a sold-out screening event at ESSENCE Festival in New Orleans. Bluitt said she is overwhelmed with the opportunity to partner with Netflix so it can reach a wider audience and touch more Black women’s lives.

Stream it now on Netflix.

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