Onboarding is the process of introducing new users to your product. The goal of onboarding is to help new users quickly and easily achieve their desired outcome with your product. A great onboarding experience will leave users feeling confident and satisfied with your product.
Creating the perfect onboarding experience can be tricky, but it’s essential to get it right. After all, first impressions matter, and if you can’t make a good first impression with your product, you’re likely to lose users early on. In this blog post, we’ll discuss some tips for creating the perfect onboarding experience for your product.
1. Keep it simple
Onboarding should be simple and straightforward. You don’t want to overwhelm users with too much information at once. Instead, focus on delivering the most essential information first and then allow users to discover more advanced features on their own.
2. Use onboarding screens
One way to keep things simple is to use onboarding screens. Onboarding screens are brief, image-based screens that guide users through the key steps of using your product. They’re an effective way to provide a high-level overview of your product without overwhelming users with too much information at once.
3. Use graphics and illustrations
Graphics and illustrations can be helpful in conveying complex concepts quickly and easily. They can also help break up text-heavy content and add some visual interest. When used judiciously, graphics and illustrations can be a valuable addition to your onboarding experience.
4. Use engaging language
The language you use in your onboarding experience is important. You want to use language that is easy to understand and free of jargon. You also want to avoid using overly technical language or marketing speak. Engaging language will make it more likely that users will read and understand your content.
5. Provide clear instructions
It’s important to provide clear instructions in your onboarding experience so that users know what they need to do in order to achieve their desired outcome with your product. Be sure to clearly explain any steps that need to be taken, as well as any choices that need to be made along the way. Remember, you want to make it as easy as possible for users to achieve their desired outcome with your product.
Here are five of the best onboarding experiences of 2022 (so far).
1. Google Calendar
Google Calendar’s onboarding experience is simple, straightforward, and effective. New users are given a clear overview of the app’s main features, and then they’re able to immediately start using the app with no hassle. This is thanks in part to the fact that Calendar integrates seamlessly with Gmail, making it easy for users to get started right away.
2. Slack
Slack’s onboarding experience is similar to Google Calendar’s in that it’s simple and effective. New users are given a brief overview of the app’s main features and then they’re able to start using it right away. One nice touch is that Slack allows users to choose which channels they want to join before they even start using the app, which helps new users feel more comfortable and engaged from the very beginning.
3. Spotify
Spotify goes above and beyond with its onboarding experience by offering new users a personalized experience based on their music preferences. After creating an account, Spotify will ask you to choose your favorite artists and genres so that it can create a custom playlist for you. This is an excellent way to get new users engaged with the app from the very beginning, and it’s something that other music streaming apps would do well to emulate.
4. Airbnb
Airbnb’s onboarding experience is designed to give new users a taste of what they can expect from the app by showing them popular listings in their area. This is an effective way to get new users interested in using the app, and it also helps them understand how Airbnb works so that they can get the most out of their experience.
5. Instagram
Instagram’s onboarding experience is geared towards getting new users started with posting content as quickly as possible. After creating an account, users are prompted to choose some interests so that Instagram can suggest photos and videos for them to watch. Once they’ve done that, they’re given a tour of the app’s main features and then they’re free to start posting their own content. This streamlined approach ensures that new users are engaged with the app from the very beginning, which is essential for keeping them coming back in the future.
Creating the perfect onboarding experience is essential to the success of your product. By keeping things simple, using engaging visuals, and providing clear instructions, you can ensure that new users have a positive experience with your product from the very beginning.
These are just a few examples of great onboarding experiences from some of the top products on the market today. As you can see, there’s no one-size-fits-all approach to designing an effective onboarding experience; each product takes a unique approach that fits its individual needs and goals. However, all of these examples share one common thread: they’re all focused on giving new users the information they need to get started as quickly and easily as possible. If you keep this in mind when designing your own product’s onboarding experience, you’ll be well on your way to creating something that your customers will love.