30 new artists will receive funding and mentorship from the likes of Diamond Platinumz, Sarkodie, Kwesta, Juls, Diplo and Mr Eazi himself.
While there are not too many programmes that support up and coming artists, Mr Eazi’s emPawa initiative is different. The emPawa is a talent incubator for rising African artists. The talent search is reopening to submissions on Friday, August 15.
This time around, the emPawa Africa will offer 30 artists the funds to film their music video, as well as offer mentorship and guidance from made names like Diamond Platinumz, Sarkodie, Kwesta, Guilty Beatz, Juls, E. Kelly, DJ Neptune, Diplo and Mr Eazi himself, who will all be participating as mentors.
If you want to be considered, all you have to do is upload a short video (up to 1 minute in length) to Instagram of themselves performing an original song, cover, or freestyle, with the hashtag #emPawa30.
In this second phase of the program, All artists from all selected part of the world are welcomed to apply.
“The #emPawa30 will include 10 artists from Nigeria, 10 artists from other countries on the African continent, and five U.K.-based African artists, with the remaining five spots open to African-born artists in countries around the world, including the U.S. and Canada,”
In partnership with YouTube Music, the emPawa will provide support for the 10 Nigerian artists that are chosen.
It’s critical to develop the next generation of talent—and there is so much talent exploding out of Nigeria and the African continent right now. Africa is setting the tempo all around the globe.YouTube’s Global Head of Music, Lyor Cohen.
In its first phase in November, emPawa had some notable successes from the likes of Ghana’s J. Derobie, Nigeria’s Joeboy and others.
The program will close to submissions on September 15, after which each entry will each be evaluated by Mr Eazi and his team.