The Beam
The Beam newsletter offers insights into the design and technology industries with interviews with founders, creatives, and startups.
We believe that everyone has something they can contribute to this world and everyone can benefit from it too.
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- Branding
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Why Intuition is The Key to Building a Strong Brand
Brand recognition is the result of a combination of factors. There’s no magic formula, or single piece of the …
How to Get Ready for Web 3.0: What the Future of Online Marketing Looks Like
Welcome to Web 3.0 — a world where artificial intelligence and chatbots are commonplace, and websites are no longer the …
The Value of Strong Brands in a Competitive Market
The digital world is filled with brands that have gone from anonymity to household names. These fast-growing companies are proof …
How TikTok Is Changing The World
Social media has become a significant part of our society. As of January 2019, there are 2.7 billion global social …
The Future of African Startups – 5 Key Points to Consider for Your Startup
In the last few years, we have seen an increasing number of African startups emerging and disrupting various industries. The …
Communicative Design: Branding Ideas to Improve Customer Trust
Societies are more connected than ever, which has resulted in a more significant number of customers and a higher demand …
5 Trends That Will Change The Future of Branding
Branding is an important part of any company’s marketing strategy, especially if you want to differentiate your business and stand …
User Experience Can Help Improve Student Performance
Students are some of the most vulnerable user demographics on the internet. With new technologies coming out almost daily, it’s …
Getting into the UI/UX Industry in Nigeria, as a woman.
The underrepresentation of women in Nigeria’s tech industry is nothing new. As a rising career field, UI/UX Design has become …
Branding for a more Human-Centric Future
Design for Humanity
NFT Artists are the future of the Africa’s creative economy
The Creative Economy Africa is the second-largest and second-most populous continent, with a population of 1.2 billion people. The creative …
How to Attract New Clients with Visual Marketing
You might have an amazing product, but if your customers can’t find you, then you’re just not going to get …
A definition of experience design: UI and UX
We’ve all heard the term “experience design” but what does it really mean?
Branding: What Makes a Successful Brand?
Branding: What Makes a Successful Brand? “Every company has a brand. The question is, does it have a successful one?” …
5 Principles of Marketing that are Essential to Your Brand
There’s a lot of confusion about marketing, and people often confuse it with advertising. Marketing is not just an ad …
