The next time you’re looking to make a bold statement with your design, think about the power color has in making your brand identity stand out. Sounds like a no-brainer? Here’s an interesting statistic: only one out of five people choose a product based on its color (and they usually do so subconsciously). Color also affects feelings and moods, which is why it’s important to be mindful about what colors you’re using.

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Sami Bou Antoun
CEO & Co-Founder