Urban Yam Fest

"Urbanizing a food festival"
The Challenge
How do you market an existing culture to an millennial crowd? By urbanizing a food festival beloved by millions. UYF is an annual food festival that celebrates all things yams. The festival features yam-themed dishes from some of the best chefs in the city, as well as music, film, and fashion. The event is a great way to learn about yams and try new foods, while also enjoying some of the best aspects of urban culture.
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